Thursday, July 8, 2010
Net Effect: Fox Soccer Channel & Fox Sports en Espanol Score Against Malaria
Launched in August 2008, the "Every Goal Saves a Life" campaign provided a $10 mosquito net for every goal scored in a live broadcast on either network. In total, the program has raised $42,000—enough to protect over 8,000 children from the deadly bite of a malarial mosquito. In addition to raising funds for life-saving nets, Fox Soccer Channel and Fox Sports en Espanol have emerged as major players in the effort to raise awareness about the disease and its solutions, airing educational pieces and PSAs to encourage their audiences to join in the global race to end malaria deaths.
"As we're seeing in this year's World Cup, soccer is so much more than a game—it has the power to bring the world together," said David Nathanson, General Manager of Fox Soccer Channel. "The 'Every Goal Saves a Life' campaign shows that each goal on the field can count toward a much larger goal: ending malaria deaths in Africa by 2015."
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