Wednesday, July 14, 2010

Slang's Lucha Libre AAA: Heroes del Ring Repositions Launch Date

REDWOOD CITY, Calif., July 13 /PRNewswire/ -- Slang announced today that they have repositioned the highly-anticipated Lucha Libre AAA: Heroes del Ring launch date to October 12, 2010 in order to maximize the game's potential, while taking full advantage of the upcoming holiday season in U.S., Canadian and Latin America markets. Furthermore, the strategic new launch date will grant first time publisher Slang with ancillary time for expanded marketing and development efforts to ensure that Lucha Libre AAA: Heroes del Ring truly provides fans with an entertainment experience that captures the sport's passion, tradition and over-the-top high-flying action.

"Based on the positive feedback we received at the 2010 Electronic Entertainment Expo we decided to push the launch of Lucha Libre AAA: Heroes del Ring closer to the upcoming holiday shopping season. The additional time provides us with several key benefits including the ability to market to a larger audience, build greater street buzz with consumers and continue the development cycle," said Abraham Bautista, president of Slang. "The new launch date will facilitate our goal of creating an addictively fun game that combines an entertaining pick-up-and-play experience with Lucha Libre's passionate history and majestic Luchadores known for their brute strength and extreme aerial acrobatics inside the ring."

Developed by Immersion Games and Sabarasa, distributed by Konami, Lucha Libre AAA: Heroes del Ring is an addictively fresh and entertaining first look at the highly acrobatic fighting sport and the compelling luchadores who risk life and limb to deliver electrifying battles inside the six-sided ring. Slang's Lucha Libre AAA: Heroes del Ring features an evolutionary popularity-based scoring system allowing fans to unlock increasingly acrobatic and devastating signature moves based on the user's ability to gain the support of the audience through the execution of taunts aimed at humiliating one's opponent.

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