Wednesday, July 28, 2010

A Soccer Goal Worth Thousands: Budweiser Kicks in Extra $28,000 for Scholarships to Mark 145th and Final Goal of 2010 FIFA World Cup(TM)

ST. LOUIS, July 27 /PRNewswire-HISPANIC PR WIRE/ -- For each goal scored during the 2010 FIFA World Cup(TM), Anheuser-Busch and Budweiser pledged to donate $500 to the Hispanic Scholarship Fund (HSF). But with only 145 goals scored in South Africa, the lowest total since the tournament switched to a 64-game format, the King of Beers was not satisfied.


To mark Spains first-ever FIFA World Cup trophy, Anheuser-Busch announced today that it will donate $28,000 for the single goal scored during the championship match - bringing the final support as part of this special program to $100,000.


"When Spain defeated the Netherlands with a single goal, it marked the tournaments 145th goal, one of the lowest totals in recent years," said Margarita Flores, senior director of community relations at Anheuser-Busch and a member of the board of directors for HSF, adding that the first 144 goals were worth $72,000 to the HSF. "But because the HSF is such a worthy cause, we made Spains goal in the championship match worth an extra $28,000 - bringing the grand total of Budweisers support to $100,000."


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