Thursday, July 15, 2010

Sports Leagues Face Lower-Rated All-Star Events -- But Advertisers Still Come To Play

Major League Baseball's All-Star game seems to matter less each year for TV viewers -- even if a potential World Series team is pulling for a win. But for advertisers, it's still good business.


Television viewership dipped again, some 16%, for the game in Anaheim, Calif., down to a new record low of 12 million viewers who watched the game on Fox on Tuesday, according to Nielsen.


This hasn't been for a lack of trying, part of Major League Baseball's efforts to create more interest in baseball. A win in the All-Star game gives home field advantage in the World Series to the league that comes out on top.


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