Monday, August 2, 2010

Sports Endorsers: Can't Live With 'Em, Can't Live Without 'Em

A new poll from Harris Interactive lists golfer Tiger Woods as "America's favorite sports star." A survey from E-Poll Market Research in June listed Woods as one of the "most disliked people in sports."

As Oscar Wilde wrote, "There is only one thing in the world worse than being talked about, and that is not being talked about."

Woods has been in the news a lot this year, much more so for his off-course personal life than for his accomplishments on the course. The latter have been few and far between in 2010, with Woods struggling to make the cut in some events and still without a victory. Although that hasn't cost him any endorsement deals with current partners, it hasn't helped his cause down the road when new deals might arise.

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