Thursday, December 9, 2010

ESPN's Big New Site For Women, EspnW.com Finally Launching Today

Do women need their own place on the web to follow sports? ESPN is going to find out today as it launches espnW.com, a sports site dedicated to carving out a place for women to read about sports news and stories.


"There isn't a place devoted to perspective of females," says Laura Gentile VP of espnW. "In women we talked to, they feel like on other sites you always have to prove you're a fan if you're a woman."


EspnW.com will look like a blog, with a running flow of stories. Coverage will be equitable across men and female sports. There will also be bits about training, and running.


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