Monday, December 13, 2010

How To Grow Your Business In The Hispanic Community

By Mike Lewis, Transworld Business.

On the eve of the next census, Hispanics currently make up an estimated 15.1% of the U.S. population and that number is expected to rise to nearly 18% by 2015, and 30% by 2050. Add in the fact that Hispanics are significantly younger on average than the average American, with 29% under 15, compared to only 17% of non-Hispanic whites and you’ve got a snapshot of your future demographic. So, what are you doing to reach this growing population of Hispanic millenials? If you’re like most in the action sports world, not much. For many this is uncharted and unfamiliar territory with significant challenges to addressing this group authentically.

Fortunately, the Denver-based duo of Juan Alberto de la Roca and Marcus Jimenez have released a detailed, highly insightful report examining the myths and realities of the Latino demographic and how snowboard brands can effectively reach this market. The M.A.S. Report, which has just been released as a free download at, is the first in a series of reports targeting this market for the action sports realm. We caught up with the report’s authors to discuss their insights on this market and the many opportunities that exist for action sports brands.

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