Tuesday, December 7, 2010

Mundo Deportes and Mundo Fama Bring Fans the Latest in the World of Latin Entertainment and Sports

New Spanish-Language Shows Available Exclusively to AT&T U-verse TV Subscribers Free On Demand En Espanol

MIAMI, Dec. 6, 2010 /PRNewswire/ -- AT&T announced today the launch of two exclusive Spanish-language TV shows available only to AT&T U-verse® TV customers. The new shows, Mundo Deportes Presented by AT&T (Mundo Deportes) and Mundo Fama Presented by AT&T (Mundo Fama), will be available on U-verse Free On Demand En Espanol. Mundo Fama is a weekly studio show offering fans an all-access look from the best in the world of Latin entertainment — delivering the hottest interviews, news and behind-the-scenes action. Mundo Deportes is a weekly program showcasing all things sports, where fans can find out about their favorite Hispanic athletes and teams, and catch exclusive interviews and events, not available anywhere else.

"We're thrilled to offer these innovative new shows on U-verse On Demand in Spanish, so that our customers can stay connected to their culture and their world," said Roberto Garcia, executive director, Hispanic Marketing, AT&T. "Mundo Fama and Mundo Deportes are your ticket to the best in Latin sports, music, fashion and film."

Mundo Fama
Mundo Fama, co-hosted by Kenya Hijuelos and Enrique Divine, is an in-depth entertainment news show bringing fans the latest in Hispanic entertainment including concerts, new releases, behind-the-scenes exclusives, fan events, music videos and more. The show's co-host Kenya Hijuelos started her career in broadcasting at the age of 11, when she won first place in Mexico's popular children's talent show "Jugemos a Cantar." In 2000, Hijuelos moved to the U.S. where she continues to work in broadcasting. Co-host Enrique Divine also began his broadcasting career at a young age, singing and performing as a child, and joining Venezuela's pop group Chevere in his teenage years. Most recently, Divine was part of the talented cast of Telemundo's soap opera "Dame Chocolate."

Mundo Deportes
Mundo Deportes is a show about the fans, for the fans and from the fans. The weekly show covers the most interesting stories in the world of sports from a fan's perspective. As opposed to other sports shows that focus primarily on statistics and league standings, Mundo Deportes focuses on the exciting atmosphere at the games, the fans, cheerleaders, players and trainers. The show touches on stories from the world of boxing, soccer, baseball, American football and basketball, among others. Mundo Deportes is co-hosted by Alessandra Villegas and Alejandra Oraa. Villegas, a former Miss Venezuela for Venevision, started her broadcasting career at age 12 as a children's radio host in her native Venezuela. Currently, she also serves as the host of "Planeta Feroz" on Vme and "Invasion Casera" on Telemundo. Caracas-born Oraa started her broadcasting career in 2006 as a correspondent for TV Azteca. Recently, she joined Mega TV as a writer and news reporter.

Mundo Deportes and Mundo Fama, produced by Imagina US exclusively for AT&T, are the latest examples of AT&T delivering compelling entertainment and sports content to meet the lifestyle needs of Latino consumers. Where AT&T U-verse services are available, U-verse TV customers can enjoy numerous features and applications, including the full program guide and Help On-Demand videos in Spanish.

"Our goal is to deliver the best in communications and entertainment and with Mundo Deportes andMundo Fama we're delivering on that promise," said Dan York, president, content, AT&T. "We're working everyday to make U-verse TV even better for customers with regular upgrades, features and new applications that enhance the TV experience."

AT&T continues to expand content to the devices that matter most to you, with hit TV shows available on U-verse TV, U-verse Online, U-verse TV on Xbox 360, and several smartphones with U-verse Mobile.

AT&T U-verse TV ranks "Highest in Residential Television Service Satisfaction in the North Central, South and West Regions," according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction Study(SM). For additional information on AT&T U-verse — or to find out if it's available in your area visit www.att.com/mastv.  

AT&T has a long tradition of bringing the most relevant Latino content to Hispanic consumers, including music, sports, games and programming. For additional information visit http://www.espanol.att.com/, find us on Facebook at AT&T Latino, or a local AT&T retail location.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Imagina US
Imagina US operates through its subsidiaries: Promofilm, dedicated to the production of content and TV formats and Media World, a division focused on the development, operation and distribution of thematic channels, exploitation rights and technical services in the audiovisual field. For more information visit: http://www.imaginaus.com/.  

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom  and as part of an RSS feed at www.att.com/rss.  Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT  to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz  to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/u-verse to see if you qualify. AT&T U-verse services are provided by AT&T local telephone companies. Free on Demand programming varies by package subscription.

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction Study(SM). Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010,April 2010 and July 2010. Your experiences may vary. Visit jdpower.com


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