Tuesday, December 28, 2010

Opinion: Latinos Love the NBA? Don't be that Amazed!

Which of the four major U.S. professional sports has the largest Hispanic fanbase?

OK, pretty much anyone could guess it’s not hockey. And for all the Mark S├ínchez hoopla, it’s not the National Football League. However, it might surprise some people to learn it’s not Major League Baseball either.

In fact, the National Basketball Association boasts the largest Hispanic audience at 16 percent. The other leagues – the NFL at 13 percent, MLB at 12.9 percent and NHL at 8.3 percent – aren't even close.

So it’s only fitting that the NBA season’s biggest game of the year – the Christmas Day matchup between the Lakers and the Heat – brings together not only two of the league’s most high-profile teams, but also a pair of teams from two of the league’s largest Hispanic markets in Los Angeles and Miami.

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