Thursday, February 3, 2011

ESPN Deportes Announces Sponsor Lineup for Highly Anticipated Nacion ESPN Sports and Entertainment Variety Show

Toyota Signs on as Presenting Sponsor in Bilingual Cross-Platform Alliance; Farmers Insurance, Burger King, AT&T and Miller Lite Also Join as Sponsors


Download image LOS ANGELES, Feb. 3, 2011 /PRNewswire/ -- ESPN Deportes announced today a strong list of sponsors for the network's upcoming sports and entertainment show Nacion ESPN. Modeled after ESPN's hugely popular SportsNation talk show, Nacion ESPN is set to premiere on Monday, Feb. 14 at 10 p.m. ET. This is ESPN Deportes' first program to be produced from ESPN's new studios at L.A. Live in Los Angeles.


In a unique multimedia deal, Toyota has signed on as the show's presenting sponsor, paralleling the automaker's relationship with ESPN's SportsNation. As the presenting sponsor, Toyota will be featured during the top stories as well as the 'Pulse of Nation' segment in which the hosts discuss the top, buzz-worthy stories of the day according to fans. The automotive brand will also sponsor the 'Web Wall', a giant Toyota branded video board that serves as the hub for fan interaction, catching up with the top tweets and Facebook posts of the day as well as the hosts' opinions.


"This is an exciting extension of Toyota's ESPN SportsNation, Presenting Sponsorship," said Dionne Colvin, national marketing manager, media planning for Toyota Motor Sales, U.S.A., Inc. "We are delighted with the property and look forward to its cross market success in engaging Hispanic sports fans."


Farmers Insurance, Burger King, AT&T and Miller Lite also have joined the list of official sponsors with unique integrations in the hour-long weekday program. Each partner will have individualized programming content, seamlessly integrating the brands into Nacion ESPN across multiple platforms. Nacion ESPN's engaging and unique format, made up of fun and light-hearted segments from interviews with athletes and entertainment celebrities to foosball and video game competitions, allows for each of the advertisers to capture the spotlight during each segment.


"We are thrilled that Toyota, Farmers Insurance, Burger King, AT&T and Miller Lite have signed on with ESPN Deportes on the launch of Nacion ESPN," said Lino Garcia, general manager of ESPN Deportes. "By working together we will provide our advertisers with access and interaction with Hispanic sports fans in a unique format that entertains and informs."


Farmers will sponsor 'The Interview', featuring special guest interview segments with high profile athletes, coaches, actors, singers, comedians or Latino public figures who will speak about their passion for sports also including some funny personal stories about their life and careers. Miller Lite will be featured at the end of the interviews, during friendly competitions between the show's hosts and the guest in a segment called 'The Competition'. Burger King will sponsor the 'Gametime' segment, a revolutionary way to debate about current events, and AT&T will sponsor a segment featuring photos from the fans allowing viewers to share their love of sports with a national audience.


Nacion ESPN is a culturally relevant, creative series that will inform and amuse sports fans. Fueled by heavy fan interaction via social media platforms, including Facebook and Twitter, the show provides unprecedented control to the Spanish language sports fan. Airing Monday through Friday, it is the network's first Spanish language program to be produced from ESPN's new studios at L.A. Live in Los Angeles. The show will be hosted by two of ESPN Deportes' most recognized sports journalists: the charismatic Adriana Monsalve (former anchor of SportsCenter) and the legendary Mexican sports journalist, David Faitelson (Cronometro, Futbol Picante).


Nacion ESPN will premiere on ESPN Deportes on Monday, Feb. 14 at 10 p.m. ET.


About ESPN Deportes
ESPN Deportes is the leading multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, online, print, radio and wireless. Sports media assets include ESPN Deportes television which offers unparalleled Spanish-language sports programming, featuring more than 1,400 live and/or original hours of sports programming presented annually; ESPN Deportes Radio, the only around-the-clock Spanish-language sports radio network in the U.S., and currently available in 10 of the top 25 U.S. Hispanic radio markets and also distributed on SIRIUS Satellite Radio; ESPN Deportes La Revista, the first general sports Spanish-language magazine in the U.S.; ESPNdeportes.com, the #1 Spanish-language sports Web site among Spanish-preferred fans in the U.S.; and ESPN Deportes Wireless, the brand's emerging business which offers Spanish-language sports content to fans to text message enabled phones.


SOURCE ESPN Deportes

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