Friday, March 18, 2011
Latinos Power Growth Of Ultimate Fighting Championship
After all, the sport boasts among their fighters people like Toni Valtonen, a Finnish fighter with a swastika and "White Power" tattoos across his back.
However, the same sport that Arum claims is for "a tattooed, skinhead white guy who enjoys watching similar-looking, untalented individuals" is experiencing unprecedented growth, and its increased viewership is being led by one of the very audiences Arum thought the UFC would never be able to attract: Latinos.
For a sport that caters primarily to the male 18-34 demographic, Latinos, who make up 20% of this audience, represent a key portion of UFC's viewership. In fact, recent Simmons data show that they are even more enthusiastic about the UFC than their non-Latino counterparts, with 37% of Latino males 18-34 saying they are "very interested" in the UFC, compared to 23% of non-Latino males in the same age group. Latino males 18-34 are also more involved fans of the sport and are 25% more likely to say they view UFC fights on pay-per-view than non-Latinos.
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