Tuesday, March 8, 2011

Noche Latina 2011 presented by Right Guard® schedule tips off March 4

- NBA to Play Twelve Noche Latina Games, Eight Nationally Televised, This March -
- National Program Visits Eight NBA Markets in March Honoring the League’s Latin Heritage -

NEW YORK, March 2, 2011 – The National Basketball Association (NBA) today announced the schedule of this season’s Noche Latina (Latin Night) presented by Right Guard®, which celebrates the league’s Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.
As the league’s marquee program under the éne•bé•a platform, Noche Latina presented by Right Guard® is supported through television on both English- and Spanish-language media across the country, as well as on the league’s Spanish-language website, http://www.enebea.com/, and social media pages.

The program also features street teams in eight Noche Latina markets: Los Angeles, Miami, Phoenix, Dallas, Chicago, San Antonio, Orlando, and New York. Street teams will visit local neighborhoods, street festivals, and community fairs with high Hispanic traffic to engage fans with contests, Right Guard® product samples and branded premium giveaways, and match-up information for Noche Latina 2011 presented by Right Guard®.

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