Friday, April 22, 2011

La Liga’s El Clasico on ESPN Deportes: Most Watched Telecast Among Hispanic Men on Spanish-Language Cable TV in 2011

Pre-Game Special Fuera de Juego Breaks Ratings Record; Success on Digital Platforms

ESPN Deportes’ live coverage of El Clasico, La Liga’s most anticipated match between Real Madrid and Barcelona, was the highest-rated telecast on Spanish-language cable television amongst Hispanic men 18+ so far this year.

The game, played Saturday, April 16, from Santiago Bernabéu in Madrid, delivered an average of over 524,000 Hispanic male viewers 18+. Its impressive 9.4 Hispanic household coverage rating represents an average of 483,000 Hispanic Households. The match is the second-most-watched telecast ever on ESPN Deportes, behind the Nov 2009 Clasico which delivered 512,000 Hispanic household impressions).

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