Saturday, July 23, 2011

Meet the Fútbol Moms

Read the 2010 Census and you realize something is changing about America. It’s our moms. Over the last decade, 56 percent of the nation’s population growth has been driven by Latinos. In states like Texas, Latinos made up a whopping 65 percent of growth. America’s national mom, you might say, is becoming a Latina mom.

That’s the provocative argument of Mamiverse, a new website that launches Monday. Mamiverse wants to be for Latinas what Oprah Winfrey was for African-Americans: a pal, a spiritual adviser, and, more subtly, an image changer. In a period when American-born Latinas have been caught in the national freakout about “border security,” Mamiverse offers them a new spokeswoman. She’s a particular kind of Latina mom—an English-speaking, all-American gal. “The young, acculturated, affluent, online Latina is speaking English, and is imbibing media in English,” says Rene Alegria, the site’s 36-year-old founder and CEO.
Alegria wants Mom—benevolent and wise, skeptical and demanding—to lead the political conversation. “We’re rebranding our community,” he says.
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