Monday, August 22, 2011

FOX Sports locks up Multimillion Dollar deal with Ultimate Fighting Championship

Fox Sports announced a seven-year deal with Ultimate Fighting Championship that brings mixed martial arts fights to the Fox broadcast network, including FOX Deportes, four times a year, and 32 live Friday night events on the company's FX cable channel.

The deal elevates the sport of mixed martial arts to the television mainstream. The Fox deal provides Zuffa, owner of the UFC brand, with a platform on more networks -- and more prominence. The sport will make its prime-time debut on the Fox broadcast network Saturday, Nov. 12.

FX will carry Friday night fights and the retooled "The Ultimate Fighter" program beginning next year. Fox's niche sports Fuel channel and Spanish-language FOX Deportes also will host pre- and post-fight shows and other events.

Founded in 1993, Ultimate Fighting Championship has seen muscular growth since it was acquired by Zuffa in 2001. UFC's flirtation with Fox Sports dates to the summer of 2002 when Fox Sports Net carried the company's first non-pay-per-view event on basic cable television, pulling in a large audience.

SOURCE: Fox Sports

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