Thursday, August 25, 2011

Integrated Sports Media inks PPV pacts for 2014 World Cup qualifiers

August 25, 2011 | by Mike Reynolds

Integrated Sports Media has secured distribution pacts with a number of pay-per-view purveyors for CONCACAF World Cup qualifiers, and a promotional agreement with GolTV.

Integrated Sports Media, which secured the rights to more than 40 CONCACAF (North and Central America) qualifiers leading to the 2014 World Cup in Brazil from Traffic Sports USA, has reached sublicensing deals with InDemand, Avail-TVN, DirecTV and Dish Network for residential PPV carriage in the U.S., and Viewer's Choice in Canada. Financial terms were not disclosed.

First on the PPV pitch is a pair of matches on Sept. 6: Guatemala against Belize at 6 p.m. (ET)/ 3 p.m. (PT), followed by Cayman Islands versus El Salvador at 8p.m./5 p.m.

Doug Jacobs, president of Integrated Sports Media, said each match carries a suggested retail of $24.95. However, Dish is offering the pair of contests for $39.95, according to Jacobs.

The matches also will be available at https://integratedsportsnet.neulion.com for online PPV streaming.

Hoboken, N.J.-headquartered ISM has also reached an accord with GolTV, whereby the bilingual, soccer-centric network will televise the Canada-St. Lucia match on Sept. 2. In exchange, GolTV will air previews shows of all the PPV matches, featuring highlights predictions and segments on key players to watch in each game. Jacobs said GolTV will be providing a promotional assist throughout the qualifying period, which extends into 2013.

Similarly, ISM's pacts with the aforementioned PPV companies cover the balance of the qualifying cycle, save for potential scheduling conflicts, according to Jacobs.

These matches kick off a schedule of more than 40 first-, second- and final-round CONCACAF WC qualifiers.

From June through October 2012, ISM will proffer second -round action featuring El Salvador, Guatemala, Honduras, Jamaica, Canada, Costa Rica and Panama. As the 2014 World Cup gets closer, ISM will deliver hexagonal (final) round qualifying action that will determine three berths for the World Cup. The final round takes place between February and October 2013. The fourth-place finisher for CONCACAF, whose top clubs are Mexico and the U.S., also has a shot to qualify for Brazil, but would have to win an aggregate, two-match, play-in series. 

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