Tuesday, August 16, 2011

Makita Industrial Power Tools/SOCCER.COM TRICOLOR CONTEST

HILLSBOROUGH, N.C., Aug. 16, 2011 /PRNewswire/ -- Makita U.S.A., Inc. and Sport Endeavors, Inc., better known as EUROSPORT/SOCCER.COM, have joined forces to present the "El Tricolor" contest on http://www.soccer.com/espanol.

"El Tricolor" refers to the red, green and white of the Mexican flag and the colors worn by the Mexican National Soccer Team (FMF). Now "El Tri" is offering fans an opportunity to win replica apparel signed by some of Mexico's best and biggest players, Makita Industrial Power Tools and $1,000 worth of Eurosport cards. The contest runs from June 15 to September 15, 2011.

Visit www.soccer.com/eltricolor for rules and regulations. Some restrictions apply.

"We (Eurosport/SOCCER.COM) couldn't be more excited to be partnering with Makita Industrial Power Tools on this promotion," said Durward Williams, Eurosport's Director of Strategic Alliances. "Makita is not only a valued sponsor of soccer in the United States, but also one of the sport's most enthusiastic supporters. We feel that their (Makita's) involvement with the new 'El Tricolor' contest is an excellent way to engage Hispanic soccer fans across the country and the promotion has already delivered approximately 10,000 new names to our market database."

Makita is the Official Power Tool Sponsor of Major League Soccer as well as the Mexican National Soccer Team. Makita has almost 100 years of experience in advanced motor design, and utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. The "El Tricolor" contest is part of Makita's "Construye Tus Suenos" campaign to engage Hispanic contractors across the U.S. With the recent success of the Mexican National Team in the CONCACAF Gold Cup, "El Tricolor" will connect with soccer fans as they celebrate their team's accomplishments and look ahead to new challenges.

"We've a established a great relationship with Makita and have delivered impressive results in the past three years focusing on connecting our large database of Mexican soccer fans (the fastest growing market segment at http://www.soccer.com/espanol) with a phenomenal brand, Makita, and its range of quality power tools and accessories. We look forward to making further innovations and reaching out to more Hispanic soccer fans while converting this interest into positive sales numbers for our partner," said Vicente Navarro, Eurosport's Director of Hispanic Marketing.

Eurosport is the leading soccer retailer in the United States. In 2007, Eurosport expanded its catalog and web site operations to accommodate the growing Hispanic population. Spanish-speaking soccer fans can now shop by reading the Eurosport en Espanol catalog, or by visiting http://www.soccer.com/espanol. Eurosport serves more U.S. Hispanic soccer consumers than any other soccer retailer in the country.

"From a strategic marketing position, Makita is establishing its brand in a very relevant environment that is also the fastest growing market segment in the US," said Navarro. "There are 50.5 million Hispanics in America and by focusing our attention on the FMF and its fans' passion for soccer we are able to connect with this market on a personal and authentic level."

Visit www.soccer.com/mediakit for more information about advertising opportunities with Eurosport/SOCCER.COM.

About Makita USA
Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.

About Eurosport
Founded in 1984, Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, is the world's leading authentic grassroots soccer company. SOCCER.COM has more than two million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Sports Endeavors also operates leading online retail sites for lacrosse and rugby:lacrosse.com and worldrugbyshop.com.


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