Friday, August 5, 2011

Richard Sanchez: The Next Hispanic Face of FC Dallas

August 04, 2011 | by Daniel Robertson

For years, hispanic fans in Dallas have clamored for their hometown club to sign a star Mexican player while others have speculated that the attendance problems in Frisco would be cured by bringing in the first big name Mexican since 1996. What if I told you then that perhaps the biggest Mexican name on FC Dallas since Hugo Sanchez is an American-born goalkeeper who played in front of 100,000 screaming fans at Estadio Azteca before ever putting on an FCD jersey in a competitive match? Meet Richard Sanchez, AKA Tex-Tex, the 17-year-old hispanic face of FC Dallas.

"Hey man, what was it like?" "Richard, sign my shirt!" "Can I have your gloves man?" "Hey, take my picture with him!" "You need to come play for us bro!"

Sanchez had just completed a 3-0 shutout of DC United in the semifinals of the Generation Adidas Cup, his first competition with FC Dallas since winning the U1

7 World Cup. Suddenly as Tex-Tex went straight to the water cooler on this sweltering evening, he was surrounded by a mob generally reserved for players like Brek Shea, Kevin Hartman and David Ferreira.

However, these fans were wearing the red and white of Chivas(the most popular club team in Mexico), not FC Dallas, as it was the U15 Chivas USA team that surrounded the young goalkeeper after the game. This tells you all you need to know about the marketing appeal of FCD's homegrown signing. With the aplomb of a player twice his age, Sanchez posed for every picture, answered every question and even signed an autograph or two. 

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