Tuesday, September 13, 2011

College sports help shift ad spending from broadcast to cable: Kantar

Sept 12, 2011 | by Todd Spangler

Ad spending on cable networks increased 11.8% in the first six months of 2011 -- while network TV spending fell 7.6% -- after marquee college football and basketball events moved to cable this year, according to data released Monday by Kantar Media.

ESPN paid $500 million in a four-year deal for the TV rights to the Bowl Championship Series, previously on Fox, starting in 2011. Meanwhile, the NCAA inked a 14-year, $10.8 billion agreement with Turner and CBS Sports for the NCAA Men's Division I Basketball Championship.

That produced a "large, one-time transfer" of ad dollars from broadcast to cable, Kantar Media said. In addition, prescription drug, financial service and consumer package goods categories reallocated TV budgets to cable from broadcast TV in the first half of 2011, according to the research company.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews