Friday, September 2, 2011

Miller Lite and Dallas Cowboys team up to develop next generation of Hispanic Leaders

DALLAS, Sept. 2, 2011 /PRNewswire via COMTEX/ -- Miller Lite is teaming up with the Dallas Cowboys to introduce the Scoring for Education program that addresses the financial barriers of higher education facing many dedicated Hispanics families. Miller Lite will contribute 25 cents from each 24-pack of 12-ounce cans sold September 1 through October 31 at participating Texas retailers to support the Adelante! U.S. Educational Leadership Fund. Adelante! is a non-profit organization dedicated to meeting the educational needs of our next generation of Hispanic leaders.

As part of the program, Tony Casillas, former Dallas Cowboy and two-time Dallas Cowboys world champion team member, and Raul Magdaleno, MillerCoors 2010 Lider of the Year and U.S. Congressional Gold Medal winner, will be guest motivational speakers for Adelante! in Dallas, San Antonio, El Paso and the Lower Rio Grande Valley to speak to parents about the importance of parental influence and family participation in the education of their children. Additionally, Casillas will make special appearances in Austin, Corpus Christi and Laredo.

"After retiring from the NFL, I have tried to dedicate time to reaching out to young adults to help them reach their potential. It is so important to keep them focused on their future and surpassing any small hurdles they may face," said Casillas. "The Scoring for Education program is a great way for Miller Lite to help Adelante! educate parents and give back to our community."

"Perseverance and determination triumph over any disadvantage life may bring you. Encouraging others to never give up, to discover their inner strengths, and to get an education is something I am passionate about," added Magdaleno.

The Dallas Cowboys partnership with Miller Lite in supporting Adelante! is in conjunction with the team's annual celebration of Hispanic Heritage Month (September 15 - October 15). The Dallas Cowboys and National Football League are committed to serving football fans of all cultures and recognize Hispanic Heritage Month as a special time and opportunity to celebrate the contributions of Hispanic players, coaches, front office staff and fans. As part of this annual celebration, the Dallas Cowboys and the NFL have dedicated the September 26 nationally-televised Monday Night Football match up against the Washington Redskins to celebrating this unique heritage league-wide. Game day festivities include pregame and halftime performances highlighting Hispanic culture as well as in-game recognition of the Miller Lite Scoring for Education initiative benefiting Adelante!

Miller Lite has consistently supported non-profits and is committed to engaging and investing in its employees, businesses and neighbors. Hispanic education is key for the future of our country and the state of Texas. This is the main reason why Miller Lite is contributing to the Adelante! U.S. Educational Leadership Fund.

Visit www.AdelanteFund.org or call (877) 692-1971 for more information.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Adelante!
Adelante! is a non-profit organization established in 1993 with the support of Miller Lite to meet the educational needs of our next generation of Hispanic leaders. Adelante! provides scholarships and enhances the skills Hispanic college students are learning in the classroom and it adds insightful professional advice to drive their full career potential. Since its inception, Adelante!'s programs have impacted thousands of students and awarded more than one million dollars in scholarships nationwide.

SOURCE MillerCoors

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