Sunday, September 18, 2011

NFL, Cards outpacing other sports with Hispanic marketing

By Mike Sunnucks

The National Football League across the country and the Arizona Cardinals in the Phoenix market are stretching their leads over their competitors when it comes to marketing to Hispanic fans and fostering their loyalty.

“Without question, Hispanic sports fans are migrating to the Cardinals in greater numbers,” said Ray Artigue, CEO of the Artigue Agency communications firm in Scottsdale and a former executive with the Phoenix Suns . “Historically baseball loyalists, Hispanics are also becoming football fans. And, research shows that the NFL is starting to dominate this audience segment.”

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews