Tuesday, October 4, 2011

Budweiser goes big in Brazil

Oct 03, 2011 | by Mark J. Miller




Anheuser-Busch InBev is planning to market America's Heartland brew — Budweiser — to Brazil as a premium brand.

Its plan is do more than just tell Brazilians "This Bud's for you" in Portuguese. AB InBev is planning to sell the world's third-largest beer market (and other emerging markets) on the American Dream, as AB InBev CMO Chris Burggraeve comments to Bloomberg Businessweek.

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