Monday, October 17, 2011

Survey: 'Minor' sports have many U.S. fans

NEW YORK, Oct. 16 (UPI) -- More than one-third of U.S. adults say they are very interested in figure skating, gymnastics, men's golf, high-school sports and boxing, a survey found.

Scarborough Sports Marketing said 53 percent of American adults said they are avid fans of at least one major sport, including the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League, college football and basketball, NASCAR and the Olympics.

However, Bill Nielsen, vice president of Scarborough Sports Marketing, said while major sports give marketers opportunities to reach the masses, there is value in appealing to fans of other sports.

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