Thursday, November 17, 2011

FOX Deportes knocks out competition with unprecedented UFC coverage

Los Angeles, CA – November 17, 2011 – FOX Deportes, the leader in U.S. Latino Sports media, kicked off its exclusive Spanish-language broadcast of Ultimate Fighting Championship® (UFC) with the highly anticipated heavyweight title fight, CHOQUE DE TITANES (Clash of the Titans), between defending champion Cain Velasquez vs. Junior Dos Santos on Sat., Nov. 12. The live heavyweight title fight is the highest-rated combat event in Spanish language Cable history, delivering a 3.88 household coverage-area rating, with 487,000 viewers (P2+) and 352,000 viewers in the key adults 18-49 demographic, according to Nielsen Media Research. Additionally, the Network’s live coverage of the undercard fights posted a 3.37 HH rating, becoming the second highest-rated combat sports event ever carried by FOX Deportes, attracting 365,000 viewers overall and 237,000 adults 18-49.

“Clearly the ratings for our first fight out of the gates is a testament to the popularity of this sport, and validates FOX’s decision to strike a long-term deal with UFC,” said Vincent Cordero, EVP and General Manager for FOX Deportes. “The exciting addition of UFC to our lineup will deliver outstanding entertainment to Latino fans of mixed martial arts.” In total, CHOQUE DE TITANES delivered FOX Deportes its sixth-highest Total Day rating this year and the third-highest in primetime.

FOX Deportes started its content and promotional push to CHOQUE DE TITANES with the Oct. 28 launch of a special three-part series called “Cain Velasquez: Brown Pride Part 1”, telling the story of the man and his road to the championship, with Part 2 and Part 3 premiering Nov. 4 and 11, respectively. The series premieres averaged 81,000 viewers, and the replays delivered 147,000 P2+ leading up the live fight coverage on Nov. 12.

In addition to traditional advertising, FOX Deportes launched a robust 360 degree marketing campaign to build excitement around the event. The Network also launched a UFC consumer promotion that called on participants to tune into CRONICA, FOX Deportes’ signature sports news show, to answer questions leading up to the event. All participants who answered correctly were entered into a random drawing for the chance to win an all-expenses-paid trip for two to California to attend the event.

Earlier this year, FOX Deportes acquired exclusive U.S. Spanish-language media rights to UFC, the world’s leading mixed martial arts organization and number one Pay-Per-View event provider in the world. The Network is scheduled to televise 26 live UFC events through 2012, including the Nov. 12 premiere. FOX Deportes UFC coverage includes: live fights, pre and post shows, UFC Countdown, UFC PPV Classics, UFC Unleashed, the Ultimate Fighter Series, weigh-in specials, and more content from Zuffa, LLC, the owner of the UFC brand. The website, www.FOXDeportes.com, also features UFC video highlights.

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Top Rank Boxing, UFC® and mixed-martial arts across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Móvil, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.

SOURCE: FOX Deportes

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