Saturday, November 5, 2011

NASCAR drives to build Latino fan base

Nov 04, 2011 | by Maria Burns Ortiz

The eyes of race fans will be on the AAA Texas 500 at Texas Motor Speedway this Sunday as NASCAR’s “postseason” is in full effect with just three Sprint Cup races to go.

But it won’t take more than a glance to realize that none of the 12 drivers vying for NASCAR’s annual championship are a minority. While the racing organization has worked hard to overcome the perception that it’s an all-white, male sport, a survey of the current field does little to shift that thinking.

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