Wednesday, December 7, 2011

Tecate gladly fills boxing's sponsorship void

Dec 06, 2011 | by Tom Van Riper

Five and a half hours before Miguel Cotto would square off with Antonio Margarito at New York’s Madison Square Garden, Felix Palau was already holding court two blocks away. At The Parlour, a popular pre-game (or pre-fight) watering hole, the Vice President of Marketing for Tecate beer was in his element, schmoozing with staffers, vendors and, what the heck, a couple of reporters. When there’s a big fight – New York, L.A. or Vegas – Tecate is sure to be there.

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