Tuesday, February 21, 2012

FOX Deportes announces the launch of 'Central Fox' and 'La Ultima Palabra'


Los Angeles, CA – February 21, 2012 – FOX Deportes, the leader in Spanish-language sports media, announced today the launch of two new shows that change the way Spanish-speaking sports fans watch, breathe and live sports coverage.  “Central Fox”, the franchise news property, debuted on Monday, February 20 and provides more than 1200 hours of live sports news programming a year, more than any other network in Spanish language media.  “La Última Palabra” debuted on the same day with the collection of the most renowned panelists of any soccer talk show. 

Weekday editions of “Central Fox” consists of  live 2 hour segments at 8 AM EST, live half-hour segments at 12:00 PM EST and 3:00 PM EST, and live one hour segments at 11:00 PM EST.  Three hours of “Central Fox” live airings on weekend days center around event programming.  “La Última Palabra” will air seven days a week for one hour at 12:00 AM EST.

“With the launch of ‘Central Fox’ and ‘La Última Palabra,’ FOX Deportes has the absolute best sports news and soccer talk 1-2 punch in all of Spanish media,” explained Vincent Cordero, EVP and General Manager of FOX Deportes.  “We are thrilled to be the home of the most sports news hours, the best soccer commentary show, and the destination of the most live event hours of the biggest sports for U.S. Latinos.”

On “La Última Palabra,” controversial sports journalist and soccer commentator, André Marín, makes his debut on the network and hosts a rotating panel of high-profile soccer personalities as they analyze and passionately debate the latest controversies in the world of soccer. 

“With a career spanning 24 years, including coverage of six World Cups and over a thousand soccer games, we feel that Marín is the perfect choice to serve as the host for ‘La Última Palabra,” said Cordero.  “His experience and knowledge will be essential in leading the strongest and most opinionated panel in Spanish language sports media.”  

Daniel “El Ruso” Brailovsky, who was celebrated as a player and later as a coach for Mexico’s storied franchise, América, brings a strong following to “La Última Palabra” as a panelist.  Other high profile talent include soccer coaches’ Manuel Lapuente and Jose Luis Sanches “Chelis,” along with television personality and former soccer player, Raul Orvañanos. 

Fast-paced and visually rich, “Central Fox” consists of a two-anchor sports newscast, supported by a team of beat reporters throughout the United States and Mexico.  “Central Fox” will be anchored by well-known sports journalists and FOX Deportes veterans, Alejandro Blanco and Jose Pablo Coello, along with seasoned television reporter and model, Maria Del Valle. Both shows include full on line/on air integration, and engage viewers to participate by posting questions for the hosts on Facebook, the shows’ web sites, and Twitter.
For more information, please visit www.foxdeportes.com.

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Top Rank Boxing, and UFC® across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Móvil, FOX Deportes is the first name in the U.S. Hispanic sports space.  For more information, visit FOX Deportes online at Foxdeportes.com.

SOURCE: FOX Deportes

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