Friday, February 3, 2012

Wolves leverage Rubio, Barea to tap into Hispanic fan base

Feb 02, 2012 | by John Vomhof Jr.

The Minnesota Timberwolves are ramping up their efforts to reach out to their Hispanic fans as they try to capitalize on the popularity of rookie point guard Ricky Rubio and free agent acquisition J.J. Barea.

The team on Tuesday unveiled an all-Spanish website, timberwolves.com/espanol, that will feature regular video and written features on Rubio and Barea from Wolves Spanish radio announcer Alfonzo Fernandez. Rubio is from Spain, Barea is from Puerto Rico.

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