Wednesday, March 21, 2012

NASCAR looking to woo Hispanic, youthful fans with new campaign

March 20, 2012 | by Nina Mandell

NASCAR is hoping to rev the engines of a new demographic of fans.

The league is launching an ad agency review to see if it can find a shop that can help increase its fan bases among youth and multicultural audiences, reps for the league told the Daily News.

As part of an action plan to kickstart the league’s popularity and fan numbers after years of falling television ratings, the league is hoping to put a focus on specifically the Hispanic market as well as increasing its digital marketing.

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