Tuesday, May 22, 2012

ESPN soccer programming reaches highest US viewership ever

May 19, 2012 | by Michelle Clancy

Americans really do like soccer--err, football. The Barclays Premier League season in 2011-12 was the most-viewed season that ESPN has ever enjoyed in that country, highlighted by three telecasts that rank among the top-five most-watched matches.

Sunday’s 3-2 victory by Manchester City over Queens Park Rangers for the title was on ESPN2 by 600,000 viewers, making it the third most-watched Premier League match on ESPN networks of all time. An additional 189,000 Hispanic viewers watched the match on ESPN Deportes.

In all, an average audience of 321,000 viewers watched each Premiership match on the networks in 2011-12, a 7% increase compared to 301,000 viewers in 2010-11. The average by television homes: 269,000 household impressions in 2011-12, an increase of 9%, vs. 246,000 impressions in 2010-11.

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