Monday, June 25, 2012

¡Chevére! Ford Pitches Escape In NBA Finals Ad -- In Spanish

June 22, 2012 | by Dale Buss

Viewers of the NBA Finals this week saw something unusual, besides LeBron James winning his first league championship: a 30-second TV ad for the 2013 Ford Escape — in Spanish, with English subtitles.

The pro-basketball audience wasn’t watching a feed of Univision; the Finals were on ABC. What they saw during the last two games was perhaps the most prominent recent stroke, at least in the auto industry, by a brand attempting to tap into the burgeoning Hispanic market in the U.S.

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