Friday, June 22, 2012

NBCU goes for hispanic gold

June 20, 2012 | by Anna Marie De La Fuente

NBCUniversal is seeking to squeeze more long-term benefits out of its pricey Olympics rights packages by amping up coverage of the London Games on its Spanish-lingo platforms.

Telemundo and its sibling Mun2 cabler and digital offshoots will offer more Olympic events and related coverage than ever before -- 173 hours across multiple platforms -- as Peacock programmers make a concerted effort to tailor coverage to the interests of Hispanic viewers.

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