Friday, June 22, 2012

NBCU goes for hispanic gold

June 20, 2012 | by Anna Marie De La Fuente

NBCUniversal is seeking to squeeze more long-term benefits out of its pricey Olympics rights packages by amping up coverage of the London Games on its Spanish-lingo platforms.

Telemundo and its sibling Mun2 cabler and digital offshoots will offer more Olympic events and related coverage than ever before -- 173 hours across multiple platforms -- as Peacock programmers make a concerted effort to tailor coverage to the interests of Hispanic viewers.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Total Pageviews