Monday, June 25, 2012

SERGIO AGUERO will be Manchester City’s poster boy as they ramp up a worldwide commercial drive

June 18, 2012 | by Dan King

 The striker’s title-clinching goal played its part in pushing the Premier League’s domestic TV deal to an unbelievable £3billion.

City have earmarked the Argentina superstar to be the face of efforts to boost the club’s global profile and income.

Clean-cut Aguero is more marketable than the likes of stroppy Carlos Tevez.

His cartoon character nickname ‘Kun’ provides an extra hook in the Far East — and he gives obvious inroads into South America and the Hispanic market in the US.

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