Tuesday, July 17, 2012

Coke Launches Hispanic Olympic Campaign

July 13, 2012 | by David Goetzl

Coke’s massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will run on NBCUniversal’s Telemundo and mun2 properties, including the networks and other platforms.

The campaign carries a "Luchando Juntos" (Fighting the Good Fight) theme. Ezperaza will compete in the first female Olympic boxing competition. Cejudo, who won gold in 2008, failed to qualify for London. In 2008, his story was compelling, since his mother could not accompany him to China because she was not yet a U.S. citizen.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews