Thursday, July 5, 2012

ESPN’s UEFA EURO 2012 Audience up 51 Percent vs. 2008

July 3, 2012 | by The Gaffer

European soccer is growing by leaps and bounds in the United States. According to ESPN, Sunday’s Euro 2012 Final between Italy and Spain set a record as the most-watched European Football Championship game in United States history.

The match was seen by an average audience of 4.068 million viewers in 2.699 million average television households, based on a 2.4 U.S. household rating – up eight percent in viewers (3.761 million), six percent in households (2.552 million) and four percent in ratings (2.3) vs. the previous high, Spain vs. Germany in EURO 2008 final on ABC (Sunday, June 29).

Plus, the Italy-Spain final was the most watched sport event on cable last week.

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