Monday, July 23, 2012

NASCAR's first Mexican owned team, eyes Latino fans

Viva La Raza Racing laid claim to a major first -- before its drivers even took to the track. The Mexican-owned professional auto racing team is the first Hispanic team in the history of NASCAR.

Owned by Mexican-based racing company Promo Race, the Viva La Raza Racing team is located in the Mooresville/Charlotte area in North Carolina, or "the heart of NASCAR," as Promo Race director Oscar Sánchez refers to it.

Through Promo Racing, Sánchez and his partners were involved with NASCAR Mexico, but their dream was to have a team competing in the United States. This past February, that goal become a reality when they purchased the team that became Viva La Raza Racing.

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