Tuesday, July 31, 2012

Telemundo 'the U.S. Home of the Olympic Games in Spanish'

July 30, 2012 | by April MacIntyre

Telemundo Media, "the U.S. Home of the Olympic Games in Spanish," presented its digital plans for London 2012, the most comprehensive Spanish-language digital coverage in the history of the Olympic Games in the U.S. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

From NBCU/Telemundo

The Hispanic network will feature an unprecedented amount of original and user generated online content through two sites fully dedicated to the Games: www.olimpiadastelemundo.com, with live-streaming, highlights, scores, news, analysis, athlete profiles, as well as original videos and interactive content and www.deportestelemundo.com, offering feature stories. Telemundo's digital platform is integrated through the site www.nbcolympics.com/telemundo, further extending access to Olympic content for the Hispanic audience. The network also announced an aggressive social media campaign via Facebook and Twitter, making London 2012 the first-ever “Social Olympics in Spanish in the U.S.” In addition, Telemundo launched a new mobile application that provides immediate access to Olympic content in Spanish, anywhere, anytime.

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