Friday, August 10, 2012

Telemundo’s Olympic audience doubles in 2012

During the first 8 days of the 2012 London Olympics, Telemundo has doubled its audience among total viewers compared to the 2008 Beijing Olympics. 

The Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first 8 days of coverage, 22% more than the Beijing Olympics for the same period, according to Nielsen. 

Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%. 

On Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.

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