Wednesday, August 20, 2014

Key Biscayne tennis event renamed Miami Open presented by Itau

MIAMI — — For nearly 30 years, the star-studded, two-week tennis tournament held on Key Biscayne every March was referred to as the Winter Wimbledon or fifth Grand Slam, one of the crown jewels of elite pro tennis.

The problem was nobody knew its name.

On Tuesday, the tournament once known as the Lipton International, the Ericsson Open, the Nasdaq-100, the Sony Ericsson Open and most recently the Sony Open was re-branded the Miami Open presented by Itau.

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