Monday, August 18, 2014

Why the Sports Market Must Play the Long Game

This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.

Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games

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