Monday, September 8, 2014

Hispanic Sports Marketing: A&M Launches Spanish Sports Radio Network

Texas A&M football fans who want to listen to the games in Spanish now have an option.

Wednesday, Aggie Athletics and Learfield Sports, which holds multimedia rights for A&M, announced a Spanish network that will broadcast all games, starting with South Carolina on August 28.

Sirius XM satellite radio will carry the broadcasts, along with a live stream on 12thMan.com and on radio stations in San Antonio, Houston, El Paso and McAllen.

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