Monday, September 15, 2014

Raynforest: Identifying Sports Marketing Influencers

A key trend in digital and social media marketing is identifying influencers and their scope of influence. LinkedIn recently put in place a list of the most influential users in a participant's network. Klout has long curated lists of influential consumers by category, but the metric has often come under fire for lack of transparency in how rankings are determined. Marriott quietly rolled out a mechanism to identify influencers to drive social conversation, which is still in beta. Each of these companies is trying to drive engagement and encourage influential consumers to continue participation and spreading word of mouth about the brand through quantifying consumer influence.

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