Wednesday, October 15, 2014

Heineken Scores U.S. Soccer Deal

Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.

The five-year deal is valued at more than $50 million, including with media and marketing commitments, according to people familiar with the agreement. It gives Heineken its first national sports marketing platform in the U.S. and deepens its ties to soccer, a sport it has used to promote its brand overseas.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Total Pageviews