Monday, July 20, 2015

CASE STUDY: 5 sports marketing takeaways from the US Soccer team!

Last year, I analysed US men’s soccer team in Brazil (unfortunately, this article is in Croatian), and they were fabulous! This year, during Women’s World Cup in Canada, they used the same recipe, and they succeeded again! 

I analyzed their campaign and discovered the recipe they use when creating the most successful sports marketing campaign. To make it work you need three things: cell phone, a great designer and access to players.

Their approach to content and digital communication is something we’ve never seen in sports marketing. These are my 5 takeaways from their campaign, and I will show you with examples that they used the same pattern last year in Brazil!

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