Wednesday, November 11, 2015

Data Analytics In The Football Industry: An Interview With Former Real Madrid Digital Business Manager

Data analytics have come to play an important role in the football industry today.

Clubs look to gain a competitive edge on and off the pitch, and big data is allowing them to extract insights to improve player performance, prevent injuries and increase their commercial efficiency. However, contextualizing the information and extracting valuable insights is not always an easy task. Oscar Ugaz, Former Digital Business Manager at Real Madrid spoke to us about the opportunities and challenges regarding data analytics in football.

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