Monday, December 28, 2015

ESPN Deportes to Televise Super Bowl 50 in Spanish to Reach Growing Audience of Spanish Speaking NFL Fans

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

This is the first Super Bowl telecast for ESPN Deportes, which also presents weekly Monday Night Football games in Spanish throughout the NFL regular season, as well as a Wild Card Playoff game, and the Pro Bowl. The network also features comprehensive news and information coverage, including studio shows NFL Live and NFL Esta Noche.

“As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast  and reach the NFL’s Hispanic fan base,” said Sean McManus, Chairman, CBS Sports. “The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS.”

“Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base,” said Freddy Rolon, vice president of ESPN Deportes programming and business initiatives. “The Super Bowl’s golden anniversary is a great addition to our diverse portfolio of events for 2016.” 

“We are excited to partner with CBS and ESPN Deportes to broadcast Super Bowl 50 domestically in English and Spanish,” said Brian Rolapp, Executive Vice President of Media, NFL.  “We are committed to delivering our games in customized ways to serve our growing Hispanic fan base and look forward to connecting with our fans on Super Bowl Sunday on CBS and ESPN Deportes.”

ESPN Deportes’ Monday Night Football commentator team of Alvaro Martin (play-by-play), former NFL kicker and Super Bowl champion Raul Allegre (analyst), and sideline reporter John Sutcliffe will call the game from Levi’s Stadium.

To complement the live Super Bowl telecast, ESPN Deportes will present comprehensive, week-long multimedia coverage beginning Monday, Feb. 1. The lineup on Super Bowl Sunday will feature coverage leading up to the game, live from San Francisco, including a 90-min pregame special at 4:30pm and a postgame show.

In addition, ESPN Deportes Radio, the only around-the-clock Spanish-language sports radio network, will broadcast the Super Bowl for the third consecutive year as part of a separate agreement with the NFL. 

Source: ESPN Deportes and CBS Sports

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