Saturday, December 19, 2015

Univision Deportes: Reaching Loyal Sports Fans You Might Not Know About

For brand marketers trying to reach the elusive male, sports is a universal language most of them speak. It is a common bond that, even in a room full of strangers, can start a dialogue or stoke old rivalries. 

At Univision Deportes, we are fortunate to have a large, passionate, and engaged group of young male fans we affectionately call fanáticos. These fanáticos return to us match after match to view the sporting events they love, and engage with additional content across our digital and social platforms.

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