Wednesday, January 27, 2016

For Reebok, social media exposure UFC fighters bring could be worth millions

Another UFC fight week approaches, which means that MMA fans on social media will be bombarded with branding in ways they may not even realize.

Specifically, they’ll be bombarded with one brand, the Reebok brand, thanks to an exclusive apparel deal that outfits all UFC fighters in Reebok gear, whether they like it or not.

That also means that as fighters post weigh-in pictures on Instagram or candid backstage shots on Twitter, you almost can’t help but see the Reebok logo over and over. It’s the wallpaper of a UFC fight night.

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