Sunday, February 21, 2016

MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile Adopts 'Stand as one' mantra

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign.

"Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.

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