Sunday, February 7, 2016

Sports Marketers Should Lead With Organic, Not Paid, When Developing Digital Strategies

In 2015, an estimated $24 billion was spent against paid social and that number is expected to reach $36 billion by 2017. Marquee sports and entertainment platforms such as the upcoming Super Bowl and Oscars account for large spikes in that spend, but is paid the most effective strategy toward building consumer engagement and loyalty around big events?

We don’t believe it is – especially when it’s viewed as the primary means for achieving reach on social.

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